Turning her dreams of becoming a fashion designer into a reality, Lauren Conrad Collection reflects Lauren’s upbringing in Southern California, embracing the laid-back lifestyle with dresses, tops and silhouettes that feature novelty detailing, playful accents and clean lines and shapes.

All of Lauren’s looks can easily be transformed from day into night, without skipping a beat. This Fall, Lauren Conrad Collection will offer timeless pieces that are sophisticated and chic, to bring out the California girl in you!

You can find Lauren’s clothing on her own site, LaurenConrad.com. And Check out Lauren’s Accessories line at Mark.com.

Source: trendmill.com

Young Hollywood stars Rumer Willis, Kristin Cavallari, Christina Milian, Josie Maran, Pete Wentz, Corbin Bleu and Wilmer Valderrama team up for Wal-Mart’s newest ad campaign for the spring/summer launch of Op.

Rumer said, “When you think of LA and the classic surfer beach vibe, you think of Op. The Op collection does a great job representing that lifestyle.”

Pete added, “Everyone can wear Op and its cool. Fashion should make you comfortable and that is what Op does.”

You can shop the original California surf brand at walmart.com. Watch the video of the ad campaign shoot below!

 Source: Just Jared

Kristin Cavallari and Rumer Willis will join Rob Schneider (Deuce Bigalow), in an indie ensemble comedy entitled Wild Cherry, reports Variety.

Rob Schneider will play the father of a high school senior who’s decided to lose her virginity to her boyfriend, the football’s team kicker.

But when she finds out the boyfriend’s only interested in her for the sake of the team’s “bang book,” she and her best friends plan their revenge inspired by the Greek play Lysistrata.

Source: Just Jared

Heidi Montag and Spencer Pratt are currently in negotiations with MTV for their own “newlyweds” type of reality show, reports the NY Post.

Spencer, 24, was overheard at the Kobe Club on Tuesday night pitching the show to MTV programming head Tony DiSanto.

“Spencer was saying, ‘I want the world to see the real Heidi and Spencer,’ and was emphasizing that the show would be just about them. No Lauren Conrad,”

WILL YOU WATCH Heidi and Spencer if they get their own show?

Source: Just Jared

[Quote Melanie, Webmiss] Speaking for myself, I have to admit, that I don’t want to support another spin-off. If MTV is going to pick the show up, then fine, but it has nothing to with the major subject of my site. So, please understand me in this case. Same goes for Brody’s own reality show by the way.

But, I will indeed try to get information on the show Jason is doing. I’m actually already a bit excited about it. I wonder if Jason has changed in any possible way…

Oh, by the way, I am terribly sorry for the disable action (comments and user uploads) on the Gallery. We at FSO had huge problems with hacking during the last couple of days and I didn’t want the site to get restored and eventually lose news, pictures, etc. The hack spreeded itself from Galleries and sent out viruses to all users registered. That’s what I’ve been told. So you can tell we are kinda lucky that this didn’t affect us! [/Quote Melanie, Webmiss]

Heidi Montag has her talents - creating drama on The Hills without appearing to read laboriously from cue cards (ahem, Audrina), making us all wonder why she’s still dating villainous Spencer when even his sister seems to dislike him - but design (or even getting dressed, for that matter) has never been among them. Hence our fascination with this week’s launch of her creatively titled Heidiwood line for Anchor Blue. Say what you will about Lauren Conrad’s collection - we called it tragique - but at least she studies fashion; when Heidi attended FIT (tellingly, for a day, before quitting), it was to learn about PR, making Heidiwood the equivalent of having once typed up a recipe and auditioning for Top Chef. Naturally, we had to investigate - the kind of up-close and terrifying recon that can only come from trying Heidi’s wares on our brave, implant-free selves.

It was bad. So bad. To Montag’s credit, she trumpets Heidiwood’s prices of $10 to $60 for any given item - compared to the triple-digit tags on L.C.’s line, that’s a sure sign that she at least she understands her demographic. And yet everything we saw still gave us sticker shock. Paper-thin tanks for $27? Flimsy, panty-line-molesting dresses at nearly 40 bucks? Sure, that’s a steal compared to Marc Jacobs, but not far enough removed from what you’d pay at the Gap for something that’s at least 100 percent cotton and unlikely to give you a rash. When $37 seems exorbitant for a dress, you know you’ve got problems. In fact, it cemented our suspicion that Heidi is turning into Paris 2.0: terrible singer, lame boyfriends, famous mostly for on-camera pouting, and excessively eager to merchandise herself, regardless of actual quality.

Luckily, it’s possible no one else is interested. Not only were we alone in visiting Heidiwood, we were the sole shoppers at that Anchor Blue, period, exposing us to the naked curiosity of the employees. “Are you a … fan of Heidi?â€� one of them asked. We murmured something unintelligible, much like the previous day when we called to confirm the clothes’ arrival and the store clerk said, “Are you … um … interested in the Heidi Montag stuff?” He might as well have enquired, “Are you eating glass?” But the store’s emptiness ultimately saved us - with customers nearby, we’d have lacked the guts to open the dressing-room doors.

There’s a reason, by the way, that we only photographed Montag’s designs looking unattractive on the hanger and not on ourselves: No self-respecting grown woman should allow herself to be seen in these garments. Only two of the twelve items have sleeves, and just one - a pair of jeans - extends past mid-thigh. In fact, only one other thing extends past the upper thigh: a dress that would have been mildly acceptable had it not been made from the kind of cotton you usually only see on Target’s discount panties. At one point, we faced each other: One of us wore black short-shorts with a one-inch inseam (half a thumb, for real) and a zebra-striped tank with a faux-chiffon back bow; the other, a white-denim, butt-cleavage-baring skirt with a backless teal top that’s baggy in the bust and tight at the gut - perfect if you haven’t eaten pasta in ten years and have ginormous implants (sound familiar?). The stuff was the complete opposite of flattering. We looked like rejects from Rock of Love II with Bret Michaels; stick us on the hood of a car and Whitesnake would’ve appeared, guitars in hand.

Clearly, Heidi’s already grasping at post-Hills career straws, but unfortunately she’s stirring the wrong drink with them. We look to her for gossip and drama, not style. Instead of playing in L.C.’s sandbox, she should write a juicy tell-all or how-to - say, 50 Ways to Leave Your Spencer, or Scalpel of Regret: Surgery Ruined My Face. After all, when you can hoodwink the Times into calling you a feminist hero, surely you can find something better to do than hawking overpriced, crappy hot pants.

PICTURES HERE

Source: nymag.com

Designer and Hills star Heidi Montag walks the runway at “Heidiwood” for the Anchor Blue Fashion Show on Friday at the Hollywood and Highland, in Hollywood.

Ms. Montag launched her clothing line and displayed her collection. Peep her collection after the jump!

Heidi and Spencer Pratt also stopped by LAX Airport in Los Angeles on Friday.

Source: Just Jared

Question: Is it just me or are you also really really, really really sick of them? I mean, Lauren seems to be everywhere these days too, but somehow I only get sick of Speidi. How comes? I don’t even look for Heidi pictures because I don’t want to see her and Spencer. LOL